OUR STORY
A journey from idea to launch, and a mission to have an impact on an industry that deserves more visibility.
Hey! I'm Vanessa,
Founder of Indi Local
The idea behind the app came after a long day at work when I found myself staring at the fridge with no motivation to cook (you know the feeling I'm talking about, right?).
My partner and I ended up at a drive-through chain, but decided to take our food to a nearby park to at least "make a date night of it".
When we got there however, we came across a food truck making fresh, wood-fired pizzas! I was kicking myself because had I known he was there I would have much preferred to order from him!
This is when I realised there was a problem: there was no way to know where these pop-ups were happening.
Being a huge foodie with nearly a decade of software development experience, I decided I was going to do something about it.
THE JOURNEY SO FAR
JUNE
Community building begins
The journey starts with an Instagram account, intended to share all the pop-up events in the local area of Northamptonshire and Milton Keynes and build a community of local foodie enthusiasts.
We start going to every food truck pop-up, food festival and artisan market in the region to meet the people and businesses in the community...
2023
JULY
A map is added to our website
We quickly gained the attention of food truck owners and event organisers so we started inviting them to add their own events to a map on our website.
This MVP (Minimum Viable Product) demonstrated early demand as people were visiting every day to see what was on.
In the background, more serious app development starts!