IT'S A MOVEMENT
And here's our strategy:
Starting a movement in the street food industry is no easy feat, but Rome wasn't built in a day and it's a challenge we're taking seriously.​​
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Our initial focus is to build up the map: the more trucks and events in the app, the increased value to hungry foodies. The more hungry foodies on the app, the better visibility to your business and increased opportunity to gain new and repeat customers.​​
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We started lean, initially offering the essential features to businesses for free to build value as quickly as possible, then taking an iterative approach to app development addressing community needs as we go.
Our early adopters are benefiting from free marketing on our Instagram and Facebook which is where all the foodies hang out, and through collaborative efforts with our app vendors, we're proud to see increasing brand trust in Indi Local and the vendors we endorse.
OUR VALUES
LOCAL COMMUNITY
As a small local business, the most valuable audience is the one in your neighbourhood. ​​
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We are dedicated to ensuring Indi Local is associated with a sense of community and belonging.
In addition to the incredible food offerings, our marketing focuses on the people behind the businesses, to build trust and to help our vendors build their own brand reputation.
AUTHENTICITY
We're committed to sharing our journey as openly as possible.
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We are a movement.
We want to share the highs and the lows that come with British pop-up trade, and building a tech start-up in an space relatively underserved by technology.
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This is a journey we want you to be a part of, and its success will be down to our collective efforts.
