Fed up of hearing about local popups after they happen?
The Indi Local app helps you find street food trucks and local pop-up events nearby, so you never miss out again!
Here's Our Strategy:
Starting a movement in the street food industry is no easy feat, but Rome wasn't built in a day and it's a challenge we're taking seriously.​​
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Our initial focus is to build up the map: the more trucks and events in the app, the increased value to hungry foodies. The more hungry foodies on the app, the better visibility to your business and increased opportunity to gain new and repeat customers.​​
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We're starting lean, initially offering the essential features to vendors and event organisers for free to build app value as quickly as possible. We're taking an iterative approach to app development listening to and addressing community needs as we go, introducing a premium tier later.
Our early adopters are benefiting from free marketing on our Instagram and Facebook which is where all the foodies hang out, and through collaborative efforts with our app vendors, we're proud to see increasing brand trust in Indi Local and the vendors we endorse.
Q4 2024:
01
#IndiFinds Campaign
Continuing to spotlight vendors and events on the app.
02
Local Influencer Partnerships
Recognising the value of local voices for local businesses.
03
Strategic Product Roadmap
Prioritising app features that contribute to network-effect marketing.
04
Offline Presence
An industry built on the street requires boots on the ground. We'll continue our in-person efforts all year long.
05
Localised Expansion
Start small and expand out for maximum value for both sides of the marketplace.
Our Values:
Local Community
As a small local business, the most valuable audience is the one in your neighbourhood. ​​
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We are dedicated to ensuring Indi Local is associated with a sense of community and belonging.
In addition to the incredible food offerings, our marketing focuses on the people behind the businesses, to build trust and to help our vendors build their own brand reputation.
Authenticity
We're committed to sharing our journey as openly as possible.
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We are a movement.
We want to share the highs and the lows that come with British pop-up trade, and building a tech start-up in an space relatively underserved by technology.
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This is a journey we want you to be a part of, and its success will be down to our collective efforts.
Accessibility
We believe that visibility of your local business shouldn't be dependent on the size of your advertising budget, your ability to dance on TikTok or beating any social media algorithms.
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It should be accessible by all and easy to use. No frills, no gimmicks.​
